| Issue Date | Title | Journals |
|---|---|---|
| 2024-03 | Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior | Journal of Consumer Behaviour |
| 2023-08 | How do Consumers Overcome Cognitive Dissonance They Experience with Brand Activism? : Focusing on Congruency between Brand-Consumer Stances toward an Issue and Brand Identification | 광고학연구 |