| 2024-02 |
Small retail businesses' social media adoption amid a crisis |
Industrial Management and Data Systems
|
| 2024-01 |
Can sharing with others whom consumers can't see increase their sense of community? An examination of social presence on sharing platforms |
Journal of Retailing and Consumer Services
|
| 2022-04 |
Big data analysis of trends in the second-hand apparel market: a comparison between 2014 and 2019 |
Research Journal of Textile and Apparel
|
| 2022-04 |
An expansion of the brand and message framing effects on smart health-care clothing |
Journal of Product and Brand Management
|
| 2022-01 |
Product-flyer location and type of product categories in retailing |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-09 |
Mask-wearing behavior during the COVID-19 pandemic: A cross-cultural comparison between the United States and South Korea |
Family and Consumer Sciences Research Journal
|
| 2021-09 |
Global fashion retailers' responses to external and internal crises during the COVID-19 pandemic |
Fashion and Textiles
|
| 2021-09 |
External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use |
Journal of Retailing and Consumer Services
|
| 2021-07 |
The cross-cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services |
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
|
| 2021-05 |
The role of product history in consumer response to online second-hand clothing retail service based on circular fashion |
Journal of Retailing and Consumer Services
|
| 2021-02 |
Understanding the information diffusion of tweets of a non-profit organization that targets female audiences: An examination of Women Who Code's tweets |
Journal of Communication Management
|
| 2020-08 |
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing |
INTERNATIONAL MARKETING REVIEW
|
| 2020-07 |
A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns |
BUSINESS ETHICS-A EUROPEAN REVIEW
|
| 2020-06 |
Does the direction of offshoring matter? Comparison of downward and upward offshoring strategies in changing consumers' brand perception by brand tiers |
JOURNAL OF THE TEXTILE INSTITUTE
|
| 2020-01 |
How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity |
BUSINESS ETHICS-A EUROPEAN REVIEW
|
| 2019-09 |
Gen-Y men and fast fashion: Who values it? |
Critical Studies in Men's Fashion
|
| 2019-08 |
The expanded halo model of brand image, country image and product image in the context of three Asian countries |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2019-07 |
Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion |
Journal of Retailing and Consumer Services
|
| 2019-07 |
Sincerity or ploy? An investigation of corporate social responsibility campaigns |
Journal of Product and Brand Management
|